Remembering Will Daniels: A Visionary Leader in Organic Agriculture and Food Safety

The organic community is mourning the loss of a true champion, Will Daniels, whose passion, integrity, and leadership inspired countless individuals in the field of organic agriculture. As a long-serving member of the CCOF Board, Daniels played a pivotal role in navigating the organization through critical times and helping it become the largest organic certifier in the United States.

Honoring a Legacy of Transformative Impact

Guiding Earthbound Farm Through a Crisis

Will Daniels was a driving force behind the survival and resurgence of Earthbound Farm after the devastating E. coli outbreak in 2006. As a key member of the team that steered the company through this crisis, Daniels' unwavering dedication and scientific approach to problem-solving were instrumental in the company's ability to not only weather the storm but emerge stronger than ever. His leadership during this challenging time demonstrated his commitment to food safety and his ability to navigate complex issues with a pragmatic and humane approach.

Pioneering the Leafy Greens Marketing Agreement

Daniels' impact extended beyond his work at Earthbound Farm. He was a driving force behind the development of the Leafy Greens Marketing Agreement (LGMA), which emerged as the industry standard for food safety in the fresh-cut produce sector following the spinach outbreak. Daniels' involvement in the LGMA elevated food safety practices, introducing a programmatic approach that relied on data-driven results and verification processes. His vision and dedication to this initiative have left an indelible mark on the industry, ensuring that food safety remains a top priority.

Inspiring a New Generation of Leaders

Daniels' legacy extends far beyond his technical achievements. He was a mentor and inspiration to countless individuals in the organic produce and food safety industries. John Foster, a former colleague at Earthbound Farm, recalls Daniels' exceptional leadership qualities, describing him as a "wonderful model" who launched and nurtured the careers of hundreds of people. Daniels' humble and respectful approach to leadership, combined with his unwavering commitment to doing what was right, made him a revered figure among those who had the privilege of working with him.

Guiding CCOF Through a Critical Juncture

Daniels' impact on the organic community was also felt through his long-standing service on the CCOF Board, including his role as board chair. During his tenure, he helped navigate the organization through the implementation of the National Organic Program rule, a complex and challenging process. Under his leadership, CCOF not only weathered this transition but also became the largest organic certifier in the United States, while maintaining its strong connection to its farmer-based membership.

A Visionary Advocate for Organic Agriculture

Daniels' passion for organic agriculture was unparalleled. He believed that organic was the answer to building a better, more sustainable planet, and he dedicated his life's work to advancing this cause. His deep understanding of organic processes, combined with his patience, kindness, and vision, made him a respected and influential figure in the organic community. As Cathy Calfo, former CCOF CEO, eloquently stated, "We wouldn't be who we are today without him, and as an organic community, we're going to miss him."The loss of Will Daniels is a profound one for the organic community and beyond. His legacy of transformative impact, visionary leadership, and unwavering commitment to food safety and organic integrity will continue to inspire and guide those who share his passion for creating a more sustainable and equitable food system. Though he may be gone, his influence will live on through the countless individuals he has touched and the positive change he has helped to catalyze.